Cradled by the Mediterranean, The Sud de France brand brings together the best and most interesting wines of Languedoc-Roussillon in one group, referring to the provenance, background and heritage of the wines coming from this outstanding region.
Situated on the sun-baked Mediterreanean shores, the Languedoc-Roussillon region is renowned for the quality and diversity of its wines. Spanning some 222 kilometres of coastline, from the Camargue to the Spanish border, Languedoc features farmland and countryside, beaches and vineyards, and it is this diversity combined with a colourful mix of French and Catalonian influences that underpins the unique quality of the region’s wines.
The Sud de France/Languedoc-Roussillon region has exceptional terroir including a wonderful diversity and richness of soils & climates with the potential to produce vintages of outstanding quality. The region boasts a diverse range of wines - including red, white, rose, sweet, sparkling wines, with a choice of AOCs, Vin de Pays, single variety and blends – which can be matched to a variety of occasions, from the everyday to the very special. Thanks to such choice, consumers can be sure of finding a wine to suit their tastes, or indeed, a specific dish.
The Sud de France brand gives this range - the largest in the world for a single winemaking region – a clear, consistent image.
A little history
Thanks to its coastal location, Languedoc-Roussillon is one of France’s most ancient viticultural regions. The Greeks founded colonies here in 6 BC and were the first to plant grape vines; subsequently settled by the Romans, the region continued to nurture the vines that were an essential part of their civilization. The Roman architectural legacy is all around - Nîmes, Agde and Narbonne are prime examples – and ever since, wine growing has been inseparably linked to Languedoc-Roussillon’s identity.
The construction of railway lines between southern and northern France encouraged production levels to soar, with some 420,000 hectares of land under vine at one point, but a dramatic decline in wine consumption in the second half of the 20th century resulted in serious overproduction issues.
Today, the region produces an extensive range of world-class wines, thanks to its clement climate, excellent terroir, a policy of replacing and replanting grape varieties, and the sustained efforts of a growing number of dedicated vignerons committed to making wines of outstanding quality.